Pierra Co., Ltd. is acquiring Onion Inc., a Tokyo-based production company, to enhance its content creation capabilities and integrate innovative marketing solutions.
Target Company Overview
Pierra Co., Ltd. (TSE: 7044), a marketing support firm, is set to acquire Onion Inc., a production company specializing in television commercials and web promotional videos, headquartered in Minato, Tokyo. This strategic acquisition aims to integrate Onion's expertise in content creation and enhance Pierra's existing capabilities. With a projected revenue of 1.53 billion yen and an operating profit of 310 million yen for the fiscal year ending March 2025, Onion presents a promising addition to Pierra’s portfolio.
Onion's total net assets amount to 358 million yen, underscoring its financial stability as a target for acquisition. By incorporating Onion’s knowledge into its operations, Pierra intends to bolster its service offerings and value through advanced data analysis and advertising management technologies.
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Industry Overview in Japan
The advertising and marketing industry in Japan has experienced significant shifts in recent years, driven by digital transformation and changing consumer behaviors. Companies are increasingly focusing on content-driven
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Disclosed details
Transaction Size: $35M
Revenue: $14M
EBITDA: $3M
EBIT: $0M
Net Income: $0M
Enterprise Value: $15M
Equity Value: $4M
Multiples
EV/EBITDA: 5.4x
EV/EBIT: 49.7x
EV/Revenue: 1.1x
P/E: 17.0x
P/Revenue: 0.3x