株式会社ロッテベンチャーズ・ジャパン has invested in株式会社Tailor App, a startup revolutionizing SNS live marketing strategy through live commerce and advanced marketing automation tools.

Target Company Overview

株式会社Tailor App, headquartered in Shibuya, Tokyo, is an innovative startup focused on developing a unique SNS live marketing strategy centered around live commerce and proprietary marketing automation tools. Under the leadership of CEO Natsumi Matsumura and COO Wada, the company is dedicated to its mission of creating a world where customers can select only the products they truly desire. Tailor App offers a complete range of services from planning to distribution through its live commerce platform, the world's first SaaS for Instagram live analysis and automated direct messaging, as well as a specialized program for cultivating digital talent in the live commerce sector.

The startup is rapidly growing, supported by significant entrepreneurial spirit and a strong customer-centric approach from its leadership team. These qualities resonated with 株式会社ロッテベンチャーズ・ジャパン, prompting their investment decision.

Industry Overview in Japan

The live commerce industry in Japan has experienced remarkable growth, driven by the increasing use of social media among consumers and the rise of interactive shopping experiences. As more