Vision Platform has invested in TONE PALETTE to enhance digital marketing strategies for consumer brands, aiming for long-term growth and brand value creation.

Target Information

Vision Platform Inc., based in Minato-ku, Tokyo, has executed an investment in TONE PALETTE Inc., located in Shibuya, Tokyo, as of December 1, 2025. This investment aims to strengthen TONE PALETTE's financial foundation and support its growth. Furthermore, it seeks to enhance the brand strategy of consumer businesses anchored in social media and digital platforms, thereby accelerating the long-term value creation of the investee company.

TONE PALETTE Inc. specializes in digital marketing with a focus on social media, expertly guiding companies through brand strategizing and marketing execution. With the goal of maximizing brand value through social media, TONE PALETTE integrates multifaceted insights from strategy design to operation and analysis, offering comprehensive solutions essential for corporate growth. The company recognizes that many organizations struggle to effectively communicate their appeal in a fast-paced market, and it aims to ensure that the true essence of a brand is properly conveyed and translates into results.

Industry Overview

The digital marketing industry in Japan is rapidly transforming as businesses adapt to the shifting consumer behaviors driven by technological advancements and social media interactions. With social media's growing influence over consumer decisions, brands are being re-envisioned a