Coolmate, a Vietnamese D2C men's apparel brand, secured $6 million in a Series B funding round led by Vertex Ventures to enhance its international growth and product innovation.

Target Information

Coolmate is a Vietnam-based direct-to-consumer (D2C) men's apparel brand that has gained significant traction since its inception in Hanoi in 2019. Specializing in 'Made in Vietnam' clothing, Coolmate has quickly established itself as a leading online-first D2C men’s brand, recognized for its innovative product offerings and competitive pricing. The company collaborates with export-oriented factories to ensure the quality and affordability of its products, catering directly to the evolving preferences of Vietnamese consumers.

Recently, Coolmate completed a $6 million Series B funding round, bringing its total fundraising to approximately $10.25 million. This funding milestone underscores the brand's strong growth potential and its commitment to enhancing its product lines and expanding its market presence across Southeast Asia.

Industry Overview in Vietnam

The e-commerce landscape in Vietnam has been experiencing rapid growth, fueled by increasing internet penetration and a young, digitally-savvy population. In recent years, direct-to-consumer models have gained traction as consumers are becoming