Psittacus Catalonia has been acquired by Belgium-based Versele-Laga to enhance operational efficiency and expand their presence in the premium pet food market.
Target Company Overview
Psittacus Catalonia, based in Catalonia, Spain, is a dynamic manufacturer and marketer of nutritional bird feed, with an emerging global presence. In addition to its core business, the company engages in the breeding and sale of pet birds. Since launching its export operations in 2014, Psittacus has extended its footprint into over 40 countries, solidifying its strategic position within the competitive pet food industry. To effectively serve the burgeoning U.S. market, Psittacus established a presence in Miami in 2020.
Industry Overview in Spain
The pet food industry in Spain has witnessed significant growth over the past decade, driven by rising pet ownership and increasing spending on premium pet care products. Spanish consumers are becoming more selective, increasingly seeking high-quality nutritional options for their pets. This shift has opened doors for producers offering specialized and premium products, enhancing competition among local and international companies.
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Additionally, the Spanish market values sustainability and ethical sourcing, prompting pet food manufacturers to focus on natural ingredients and environmentally friendly
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Versele-Laga
invested in
Psittacus Catalonia
in 2024
in a Merger deal