Bilendi has acquired Netquest from NielsenIQ – GfK, enhancing its market research capabilities and expanding its international presence.

Target Information

Bilendi, a European leader in technology solutions, data, and artificial intelligence for the market research industry, has successfully completed the acquisition of Netquest from NielsenIQ – GfK. Founded in 2001 and headquartered in Barcelona, Netquest operates leading panels in Spain, Portugal, and 19 Latin American countries, boasting a total of over 1.5 million panelists. Additionally, the company manages six panels across Europe and the United States, serving a diverse portfolio of approximately 2,500 clients and employing a workforce of 270 across eight countries.

This acquisition marks a significant step for Bilendi, enhancing its international presence and expanding its panel network to 37 countries, which now totals more than 4 million panelists and nearly 4,000 clients. Following this transaction, Bilendi's total employee count has increased to 680 across 18 countries, enabling it to offer innovative solutions that integrate AI, qualitative research platforms, and unique behavioral data collection technologies.

Industry Overview

The market research industry is experiencing a notable transformation, particularly in Europe and Latin America, where technological advancements and data analytics are reshaping traditional methodologies. In Spain and Portugal, burgeoning consumer markets demand