The Elefant, a subscription-based toy rental app for children aged 0-12, has secured investment to enhance its model of providing innovative and sustainable play options for families.
Target Overview
The Elefant is an innovative app designed for parents seeking a hassle-free solution to manage their children's playtime. Launched recently, this platform offers a subscription-based toy rental service catering to children aged 0-12. With a diverse selection sourced from over 70 reputable brands, The Elefant features more than 600 toys and books. In less than ten months, the company has expanded its operations to 16 cities, attracting over 13,000 registered users, including 1,000 fully paid subscribers.
Industry Overview in India
The demand for children’s toys in India has dramatically shifted due to the influx of technology and modern parenting styles. Historically, parents relied on traditional toy stores, which presented several limitations, including fixed hours of operation and limited selections. The recent trend has shown a marked increase in online shopping, giving more parents access to a wide variety of toys and learning tools.
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Research indicates that many children lose interest in toys quickly, with 27% of parents noting their kids lose interest within the first 11 hours of
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invested in
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in 2024
in a Seed Stage deal