Sammmm, a Mumbai-based teen self-care brand, has raised Rs 10 crore ($1.2 million) in seed funding to expand its product range and enhance brand visibility.

Information on the Target

Sammmm is a Mumbai-based teen self-care brand that has successfully raised Rs 10 crore (approximately $1.2 million) in a seed funding round. This funding round was led by Fireside Ventures with participation from Sauce VC and several angel investors, including Nihir Parikh, Sachin Parikh, and Shantanu & Nikhil Mehra. The startup aims to establish its presence in the beauty, wellness, and lifestyle sectors by offering products specifically designed for teenagers, particularly targeting Gen Z and Gen Alpha consumers.

The company plans to utilize the raised capital to expand its product offerings, enhance brand visibility, and build a multi-channel retail presence, catering to the unique needs of young consumers who seek products they can co-create.

Industry Overview in India

The Indian startup ecosystem has witnessed significant growth in recent years, particularly in the D2C (Direct-to-Consumer) segment. The D2C model allows brands to connect directly with consumers, enabling them to tailor their products