PlaySuper has secured $500K in seed funding led by IAN Group to launch a hyper-personalized in-game shopping experience and expand into international markets.
Target Information
PlaySuper, a gaming commerce startup headquartered in Gurugram, has successfully raised $500,000 in its seed funding round. The investment was primarily led by IAN Angel Fund along with 100X.VC, and it attracted interest from several angel investors, including notable figures such as Uday Sodhi, KRS Jamwal, Pratham Mittal, Rajit Bhattacharya, and Ankit Das. Founded in April 2024 by Shouradeep Chakraborty, Abhir Das, and Upamanyu Chatterjee, PlaySuper aims to revolutionize the gaming experience by integrating real-world shopping within mobile games.
The startup plans to launch a next-generation, hyper-personalized in-game store that allows players to shop effectively while playing, requiring no additional updates for integration. With these funds, PlaySuper intends to drive product development, expand its market presence, and enhance its recruitment efforts.
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Industry Overview
The gaming industry in India has witnessed tremendous growth, with mobile gaming leading this surge. As of 2023, India is one of the fastest-growing gaming markets globally, with an estimated user b
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IAN Group
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in 2024
in a Seed Stage deal
Disclosed details
Transaction Size: $1M