Nowadays, a Silicon Valley-based plant-based protein startup, has secured a USD 2 million pre-seed investment to launch its clean-label meat alternatives, focusing on health, sustainability, and simplicity.

Information on the Target

Nowadays is a promising startup based in Silicon Valley that specializes in creating clean-label, plant-based meat products. Their flagship offering is a plant-based nugget made with just seven wholesome ingredients: filtered water, yellow pea protein, whole wheat flour, sunflower oil, yeast extract, maple fiber, and mushroom extract. This minimalist ingredient approach is crafted to deliver a delicious alternative to traditional meat products, prioritizing both health and environmental sustainability.

Industry Overview in the Target’s Specific Country

The plant-based protein market in the United States has experienced remarkable growth, driven by increasing consumer awareness regarding health, sustainability, and animal welfare. In 2019, investments in this sector reached nearly USD 457 million, with companies like Beyond Meat achieving significant public valuations, highlighting the demand for plant-based alternatives.

Research indicates that consumers are shifting toward flexitarian diets, seeking options that complement their lifestyle while maintaining nutritional values. This shift in consumer behavior underscores a growi