Hummus Goodness, a Michigan-based food manufacturer, has received an investment from the Michigan Rise Pre-Seed Fund III to support its growth initiatives, including marketing and product development.

Target Company Overview

Hummus Goodness is a food and beverage manufacturing company headquartered in Birmingham, Michigan. Founded in 2019 by first-generation Lebanese American Hanady (Hannah) Awada, the company specializes in producing premium hummus using high-quality ingredients, including 100 percent olive oil and fresh lemon juice. The brand has quickly established itself in the marketplace, with its products available at various major retailers across the Midwest and West, such as Meijer, Natural Grocers, Fresh Thyme, and more than 200 gourmet and specialty markets nationwide.

Awada’s journey began in Shanghai, China, where she initially started making hummus from her kitchen. After relocating to Michigan in 2018, she initially refrained from continuing her business. However, encouragement from her community after a small gathering reignited her passion, which led to the founding of Hummus Goodness. The support from Michigan State University’s Product Center was instrumental in helping her navigate the challenges of scaling the business.

Industry Overview

The food and beverage industry, especially in the United States, has witnessed a significant shift towards healthier, premium products. Consumers are increasingly seeking options that not only taste good but