Sunny, a period care startup, has raised $1.5 million in a pre-seed round led by Atento Capital to launch its innovative menstrual cup and applicator that aims to simplify usage and promote sustainable practices.

Target Information

Sunny is an innovative period care startup that has developed the Sunny Cup + Applicator, the first menstrual cup that can be inserted with an applicator similar to that of a tampon. Founded by entrepreneurs Cindy Belardo and Drew Jarvis in 2019, the company was born from their shared vision of alleviating the challenges associated with using menstrual cups. After gaining significant attention on social media and winning a pitch competition hosted by Atento Capital, they relocated to Tulsa, Oklahoma, to focus on product development.

The Sunny Cup + Applicator is designed to simplify menstrual cup usage, making it more accessible and user-friendly. It aims to provide better, eco-friendly period-care products while also contributing to global efforts in education and combatting period poverty. In less than six months, Sunny has achieved over $502,000 in pre-order sales and plans to commence product shipping by early 2023.

Industry Overview in the U.S.

The U.S. menstrual care market is experiencing significant transformation, with an increasing shift towards sustainable and eco-friendly products. As awareness of environmental issues grows, many consumer