Vaaka Partners has invested in Huutokaupat.com, Finland's leading digital auction platform, to accelerate its growth as a key player in the circular economy.

Target Information

Mezzoforte Oy operates Huutokaupat.com, Finland's most trusted digital auction marketplace, which has experienced significant growth since its inception in 2005. The platform acts as a responsible intermediary between sellers and buyers, offering a marketplace for various products, including machinery, equipment, tools, cars, and real estate. Huutokaupat.com boasts approximately one million unique visitors monthly, indicating its strong market presence and potential for growth in the circular economy.

The service primarily features listings from businesses and public sector organizations, making it the largest digital auction service in Finland. With a robust buyer community comprising half a million registered customers, Huutokaupat.com is well-positioned to capitalize on its unique business model that assumes seller liability in transactions. This competitive edge enhances the platform's reliability and encourages user engagement.

Industry Overview

Finland's digital auction industry is gaining momentum, reflecting a global trend towards online marketplaces and the circular economy. Currently, less than 10% of material worldwide is recycled, underscoring the need