Juuri Partners has made a significant investment in Finland's leading self-service laundry chain, 24 Pesula, to support its growth both domestically and internationally.

Target Company Overview

24 Pesula, established in 1999 in Kokkola, is Finland's largest self-service laundry chain, boasting over 50 locations across the country. The company operates its own production facilities in Nokia, employing more than 20 staff members. In the United Kingdom, 24 Pesula currently has four locations and aims to expand further into international markets.

The company's innovative approach includes user-friendly and diverse washing machines, centrally located laundries, enabling customers to conveniently wash everyday laundry, large textiles, carpets, and bedding during their shopping trips. At the core of 24 Pesula's concept are speed, simplicity, and ecological considerations, all of which the company emphasizes in its product development.

Industry Overview in Finland

The self-service laundry industry in Finland has seen significant growth and evolution, driven by rising demand for convenient and efficient laundry solutions. As urban living increases, more individuals are