Rajupaja, a leading Finnish event equipment rental company, receives backing from Evolver in a strategic partnership aimed at enhancing growth and competitive positioning in the industry.

Target Information

Rajupaja, founded in 2014, stands as one of the top three event equipment rental and value-added services companies in Finland. The company has made remarkable strides in the industry, capturing a significant market share and demonstrating market-leading profitability. Rajupaja has established a robust competitive position through strategic acquisitions and mergers with niche competitors and smaller operators across various market segments.

Backed by Evolver, Rajupaja aims to solidify its position as a nationwide leader in the event equipment and services sector. Key entrepreneurs, Jussi Mäkelä and Sami Tarkia, will maintain substantial shareholdings in the company, while CEO Jani Rokala will continue to lead and contribute as a shareholder. This deal marks the sixth and final investment of the Evolver Fund I.

Industry Overview in Finland

The event equipment rental industry in Finland has been evolving rapidly, propelled by an increasing demand for high-quality event production services. Various sectors,