UPTIME Energy has acquired RISE Brewing Co., combining their strengths in the beverage industry to create a new platform focused on health-conscious consumers.

Information on the Target

UPTIME Energy has recently acquired RISE Brewing Co., a prominent player in the nitro cold brew coffee market. RISE Brewing Co. is celebrated for its commitment to quality, offering a smooth and creamy coffee experience made from organic and sustainably sourced ingredients. This acquisition signifies a strategic move to unite two notable independent brands within their respective sectors, creating a new, integrated platform aimed at transforming the beverage industry.

With this acquisition, UPTIME Energy, known for its premium energy drinks, seeks to leverage RISE Brewing's established brand and distribution channels to enhance its market reach. Together, they will have access to around 40,000 distribution points across the United States, allowing for significant retail presence and the potential for future growth through untapped opportunities.

Industry Overview

The coffee and energy drink industries are experiencing a surge in consumer interest, particularly towards products that promote health and wellness. In the United States, the demand for cold brew coffee has been