SAXX Underwear Co. Ltd. has secured a strategic investment from TZP Group to enhance its global brand growth and market expansion.

Information on SAXX Underwear Co. Ltd.

SAXX Underwear Co. Ltd. is a pioneering Canadian men's underwear brand, established in 2006. Known for its innovative BallPark Pouch™ technology, SAXX has transformed men's premium underwear by providing a hammock-shaped pouch designed for ultimate comfort and support. This unique feature has garnered a dedicated following among customers, including well-known celebrities and athletes. In addition to its flagship underwear, SAXX has expanded its product range to include high-performance men's apparel that caters to active lifestyles, utilizing top-quality fabrics and construction methods.

With a strong retail presence, SAXX partners with over 5,800 retailers across North America, the United Kingdom, Europe, Japan, and Australia. The brand has demonstrated impressive growth, achieving a compound annual sales growth rate of 26% over the past five years and a remarkable 60% increase in e-commerce sales in 2020 alone. The recent strategic investment from TZP Group is set to support SAXX's operational strategies and its expansion into new international markets.

Industry Overview in Canada

The men's underwear market in Canada has seen significant growth in recent years, driven by changing consumer preferences and a growing demand for comfort and functionality in everyday apparel. With advancements in textile technology, brands like SAXX