Fulcrum Capital Partners has invested in VODA Backyard Leisure Group, aiming to leverage its leadership position in the Canadian backyard leisure products market to drive growth and enhance customer offerings.

Target Company Overview

VODA Backyard Leisure Group ("VODA") stands as Canada's largest provider of leisure products for backyards. The company is a collective of three key businesses: Aquiform Distributors, Club Piscine, and Pool Supplies Canada. Aquiform Distributors specializes in supplying the pool, spa, and patio furniture sectors. Club Piscine operates as both a franchisor and distributor, catering to a wide array of retail needs for its franchise network that sells pools, patio furniture, barbecues, spas, and fitness equipment. Pool Supplies Canada complements these offerings with its online retail platform dedicated to pool and spa supplies.

With an expansive national presence, VODA leverages its comprehensive distribution network and e-commerce capabilities to deliver a diverse range of products to distributors, retailers, and consumers across Canada. VODA's strategic position allows it to lead the market effectively while continuously adapting to the evolving demands of its customers.

Industry Overview in Canada

The backyard leisure products market in Canada is experiencing robust growth, driven by increasing consumer interest in outdoor living spaces. Homeowners are investing more in private recreation areas, enhancing both res