Tuatara Equities LLC invests in Stickler.live, a live commerce enablement platform, to drive growth through innovative deal structures amidst evolving market dynamics.

About Tuatara Equities LLC

Tuatara Equities LLC is a specialized private equity investment firm focusing on lower-middle market technology-enabled companies. The firm emphasizes investments in sectors such as hyper-scale data processing, data science, and social commerce. By targeting early-stage companies that demonstrate rapid growth, Tuatara provides vital capital for expansion, often utilizing innovative deal structures that include convertible debt and minority investments with control rights.

About Stickler.live

Headquartered in Singapore, Stickler.live is a live commerce enablement platform that facilitates efficient, scalable live streaming and analytics tailored for brand partners and entrepreneurs in the social commerce ecosystem. Stickler offers a suite of services, including comprehensive live analytics, host moderation tools, auto-reporting, brand safety measures, and highly detailed data analytics across diverse live-selling channels, positioning itself as a leader in the market.

Industry Overview

The social commerce industry has witnessed significant growth in recent years, fueled by the surge in digital engagement and the evolution of e-commerce platforms. In Singapore, the