Intersport Austria has announced its acquisition of Intersport ISI, a leading sports retail chain in Slovenia, as part of its strategy to expand its operations in Central and Southeastern Europe.

Target Company Information

Intersport ISI is one of the leading sports retail chains in Slovenia and the former Yugoslav countries. The company offers a wide range of products, featuring both global brands and its own recognized Intersport labels. The chain enjoys over 90% brand recognition in key markets and has benefitted from a favorable market environment, characterized by increasing household incomes, a growing number of sports participants, and a steady influx of tourists to the Adriatic region. Notably, the number of tourists visiting the area surpasses the region's population of 23 million.

Intersport ISI operates 110 owned retail stores and 40 sub-franchise locations, solidifying its position as a market leader in the region. The company's sales strategy is effectively organized through a multichannel approach, which includes services such as Click & Collect, home delivery, a modern e-commerce platform, and an expanding network of strategically located stores. With a well-experienced management team at the helm, Intersport ISI is projected to reach revenues of approximately EUR 140 million in 2025.

Industry Overview in Slovenia

The retail sports industry in Slovenia has witnessed significant growth in recent years, driven by a combination of factors including increased health awareness, changing consumer habits, and the country’s beautiful outdoor scenery that encourages physical activities. The presence of hi