[a•mo•bee] successfully acquired Adconion Direct and Kontera Technologies, enhancing its position as a leader in digital marketing technology.

Target Company Overview

[a•mo•bee] is a leading digital marketing technology firm headquartered in Singapore, with a significant presence in Foster City, California. The company focuses on defining and advancing digital marketing strategies through innovative solutions. Following the recent acquisitions of Adconion Direct and Kontera Technologies, Inc., [a•mo•bee] has unified the expertise and technology of all three brands under its banner, enhancing its ability to provide advanced, cross-channel digital marketing capabilities to marketers, agencies, publishers, and operators.

Industry Overview in Singapore

The digital marketing industry in Singapore is rapidly expanding, reflecting trends seen globally, where digital ad spending is projected to exceed $140 billion in 2014. The growth rate is anticipated at 16.7%, underscoring the shift towards digital channels comprising more than 25% of total media ad spending. This surge is driven by an increasing number of digital touchpoints that consumers engage with daily.

Singapore stands out as a regional digital marketing hub, equipped with an advanced technological infrastructure and a highly digital-savvy population. As a r