TriArtisan Capital has invested $10 million in C3 to enhance its digital kitchen operations and expand its offerings across various restaurant brands.

Target Information

C3 (Creating Culinary Communities) is a food technology platform that innovatively combines physical and virtual food halls. Their latest offering, the Go by Citizens app, enhances consumer convenience by allowing users to order from multiple brands in a single transaction. C3 is strategically positioned within the ever-evolving food industry, operating over 250 digital kitchens across the United States.

Industry Overview

The food and beverage industry has undergone significant transformation, driven by increasing consumer demand for convenience and diverse offerings. In the United States, there has been a notable shift towards digital solutions, especially following the pandemic, which accelerated the adoption of food delivery and takeout services. Ghost kitchens, which operate without a traditional storefront, have become an emerging trend, allowing restaurants to maximize their kitchen space and cater to evolving consumer preferences.

As food delivery and virtual dining options expand, businesses that can adapt to these changes are likely to thrive. This trend is particularly appealing to younger generations who prioritize flexibility