Liquid Death has secured $70 million in its latest funding round, bolstering its mission to offer a sustainable alternative to plastic bottled water.

Target Information

Liquid Death is a Santa Monica-based startup that has quickly gained recognition for its innovative approach to beverage packaging and marketing. Founded three years ago by CEO Mike Cessario, a former creative director at Netflix, the company is dedicated to providing a sustainable alternative to single-use plastic bottles. With its motto 'Death to Plastic,' Liquid Death focuses on branding its mountain-sourced water in infinitely recyclable aluminum cans, elevating both the product and its environmental mission.

Recently valued at $700 million, Liquid Death has proven that consumer interest in eco-friendly products can translate into strong financial performance. The company is projected to generate $130 million in revenue this year, a significant increase from $45 million in 2021. Its products are not only available at major retailers like Target and Amazon but are also marketed through engaging merchandise, further enhancing its brand visibility.

Industry Overview

In recent years, the beverage industry has been undergoing a significant transformation, especially in the U.S., as consumers increasingly prioritize sustainability and health-conscious options. The rise of environmentally friendly products has prompted many compani