TriArtisan Capital Advisors has invested $10 million in digital restaurant platform C3 to integrate its delivery-focused concepts and capitalize on the growing demand for virtual kitchen solutions.

Information on the Target

C3 is an innovative digital restaurant platform that has rapidly gained traction in the food service industry. An offshoot of Sam Nazarian's SBE Hospitality, C3 operates over 250 locations that encompass a blend of brick-and-mortar establishments, ghost kitchens, and hotel-based operations. The company is known for its proprietary digital-first restaurant concepts, which include popular brands like Umami Burger and Krispy Rice, catering primarily to an audience seeking convenience and quality.

The company also features its own ordering application, Go by Citizens, which allows customers to place delivery orders from multiple C3 brands simultaneously, enhancing user experience and accessibility. This tech-driven approach has positioned C3 at the forefront of a digital revolution in the restaurant sector.

Industry Overview in the Target's Specific Country

The restaurant industry in the United States continues to evolve rapidly, particularly with the integration of technology and changing consumer habits. E-commerce and delivery services have seen exponential growth, driven largely