CapMan Buyout has agreed to sell MM Sports, a leading Nordic sports nutrition company, to The Feelgood Company, enhancing future growth prospects for both entities.

Information on the Target

MM Sports is a prominent Swedish company specializing in sports nutrition, operating through a direct-to-consumer (D2C) model across the Nordic region. The company leverages a combination of an e-commerce platform and a network of ten physical stores to provide a diverse range of sports nutrition and fitness products. These products are primarily marketed under various proprietary brands, showcasing MM Sports' commitment to quality and innovation in the health and wellness sector.

Since its acquisition by CapMan Buyout in 2021, MM Sports has successfully enhanced its brand presence, product offerings, and operational capabilities. Key initiatives during this period included investing in a new production facility, expanding the store network, and relocating to a more efficient headquarters and warehouse. These developments have not only strengthened the company's market position but also contributed to its continued growth in turnover and profitability.

Industry Overview in the Target’s Specific Country

The sports nutrition industry in Sweden, and the Nordics at large, has been experiencing robust growth driven by rising health consciousness, increasing participation in fitness activities, and an exp