eEquity is set to acquire Prisjakt Sverige AB, a leading Nordic price comparison platform, marking its re-entry into the sector with significant growth potential.

Information on the Target

eEquity has announced its agreement to acquire Prisjakt Sverige AB from Schibsted Marketplaces. This marks eEquity's re-entry into the price comparison sector, an area where they have established a strong track record, notably demonstrated through their investment in Pricerunner back in 2020. That investment was sold to Klarna less than two years later for nearly 20 times its original valuation.

Prisjakt is a prominent Nordic digital platform that specializes in price comparison and product information. For over two decades, it has empowered consumers to make informed purchasing decisions by providing access to over 6 million products, 230 million prices, and more than 70,000 brands. With robust traffic, high user loyalty, and extensive data coverage, Prisjakt is well-prepared for its next phase of growth.

Industry Overview in Sweden

The price comparison industry in Sweden has experienced significant growth, driven by the increasing consumer demand for transparency and value in purchasing decisions. As