Productpine, an online shopping platform, has raised €2.5 million in funding to expand its direct-to-consumer marketplace, attracting significant interest from various investors.

Information on the Target

Productpine is an innovative online shopping platform that has successfully raised €2.5 million during an international funding round. This capital will enable the start-up to scale its direct-to-consumer marketplace further. Currently, over 90 international brands are utilizing the platform, with more than 600 additional brands waiting to join.

Founded in 2019 by Dutch entrepreneurs Camiel van Dooren, Vincent Hulshoff, and Dimitar Maslarov, Productpine provides brands with an efficient means to sell their products directly to consumers. The platform enables brands to establish their own shops, transforming the direct-to-consumer sales process and allowing brands to maintain larger profit margins while gaining valuable consumer data.

Industry Overview in the Target’s Specific Country

The growth of e-commerce in the Netherlands has been remarkable, with online sales surpassing €25 billion in recent years. The increasing consumer preference for online shopping