Root Sustainability, a startup focused on AI-driven sustainability solutions for retail, raised €1 million in a seed investment led by Borski Fund to expand its operations across Europe.
Target Information
Root Sustainability, a technology startup based in Amsterdam, has successfully raised €1 million in a seed investment round. This funding round was led by Borski Fund, with participation from VC investor Rockstart, along with angel investors Spotlight and Empower Impact, as well as several individual investors. Root Sustainability specializes in providing an AI-driven data foundation tailored for sustainability teams within retail brands.
The company’s innovative solution is designed to convert fragmented operational data across the entire value chain into verifiable, detailed sustainability insights. Prominent retailers such as HEMA, O’Neill, and Holland & Barrett utilize Root’s platform to operationalize sustainability data related to both corporate and product-specific carbon footprints, enabling compliance with upcoming regulations such as Digital Product Passports and the Corporate Sustainability Reporting Directive (CSRD).
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Industry Overview in the Netherlands
The retail sector in the Netherlands is undergoing a transformational shift towards sustainability, driven by increasing consumer expectations and evolving regulatory frameworks. Retailers face pressure to not only implement sustainable practice
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in 2025
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Disclosed details
Transaction Size: $1M