Amsterdam-based sustainable lingerie brand Soft Revolt has secured over €1 million in funding, primarily from Borski Fund, to enhance sustainability, expand its team, and grow its market presence.

Overview of Soft Revolt

Soft Revolt, a sustainable lingerie brand based in Amsterdam, has successfully secured over €1 million in a new funding round, with significant contributions coming from the Borski Fund. Founded in 2020 by Elles Roeleveld and Kim Bakker, Soft Revolt is dedicated to redefining comfort in lingerie while remaining environmentally conscious. The company specializes in stylish, wire-free, and seamless bralettes constructed using an innovative 3D knitting technique that minimizes waste during production.

Since launching its initial product, Soft Revolt has catered to the needs of over 20,000 women across 17 countries, focusing particularly on providing support for fuller cup sizes. The current selection includes two bralette models, with plans for a third design and an expansion to larger size offerings in response to market demand.

Industry Overview in the Netherlands

The lingerie industry in the Netherlands has been undergoing a transformation, with a growing emphasis on sustainability and innovation. The increased awareness among consumers regarding environmental issues has p