Tangerine Confectionery acquires Burton's confectionery division to enhance its market leadership and expand its product offerings, significantly increasing turnover.

Target Information

Burton’s, a prominent manufacturer of a diverse array of confectionery products including gums, jellies, liquorice, and pastes, is well-known under its brand names Burton’s and Henry Goode. Based in Blackpool, the company generates annual sales of approximately £14 million. This acquisition by Tangerine Confectionery signifies a strategic move to strengthen Tangerine’s market presence in the UK private label sugar confectionery sector.

Industry Overview

The UK confectionery industry has shown resilience and growth, fueled by consumer demand for diverse and innovative sweet products. Sugar confectionery, particularly, has maintained its popularity, with brands continually investing in new product developments to cater to changing consumer preferences. This sector is characterized by a competitive landscape where both established brands and emerging entrants vie for market share.

Furthermore, the increasing trend towards private label products has reshaped the industry dynamics, leading retailers to seek reliable manufacturers who can deliver quality prod