Luke Johnson's investment facilitated the management buyout of The Genuine Dining Co., a unique catering firm in London, which was later acquired by WSH, yielding significant returns.

Information on the Target

The Genuine Dining Co. is an independent contract catering company established in 2011, located in and around London. The firm emerged from a management buyout (MBO) and has since developed a robust portfolio of catering services tailored to a diverse array of industries, such as finance, media, pharmaceuticals, and technology. With a workforce of approximately 400 employees dispersed across 20 sites, the company is well-positioned to deliver high-quality catering solutions.

Specializing in bespoke and innovative food options, The Genuine Dining Co. caters to various needs, including coffee shops, juice bars, deli bars, and fully serviced staff restaurants. Additionally, they offer mobile food services, fine and casual dining experiences, and bespoke hospitality for events. The company also boasts two sister brands, Genuine Events and Genuine Hotels, which manage conferences, weddings, and other events throughout London and beyond.

Industry Overview in the Target’s Specific Country

The UK catering industry has been experiencing significant growth, driven by an increasing demand for on-site dining services across various sectors. This growth has been further accelerated by the rise of novel dining experiences