BIC has acquired Tangle Teezer, a leading British haircare brand known for its innovative detangling hairbrushes, for £165 million, to expand its portfolio in the high-growth personal grooming market.

Information on the Target

Tangle Teezer, established in 2007, is a pioneering British haircare brand known for revolutionizing the detangling category with its patented hairbrush technology. The company's innovative hairbrushes are designed to effortlessly detangle hair while minimizing damage, making them popular among consumers, professionals, and celebrities alike. Tangle Teezer has gained iconic status in the haircare industry, with its brushes sold in over 70 international markets.

Since its inception, Tangle Teezer has significantly evolved, especially after its acquisition by Mayfair Equity Partners in July 2021, which facilitated the expansion of its international footprint. The brand has achieved remarkable growth, notably establishing itself as a leader in the U.S. market, which has become Tangle Teezer's largest and fastest-growing market.

Industry Overview in the United Kingdom

The haircare industry in the United Kingdom is a dynamic and competitive landscape, characterized by a wide array of brands and products catering to diverse consumer needs. The market is estimated to be worth over €4.5 billion, with segments including profe