Lotte Ventures Japan has invested in SweetBio, a South Korean Greek yogurt brand, to leverage its potential in the health-conscious food market.

Target Company Overview

SweetBio Corp, based in Seoul, South Korea, is known for its innovative Greek yogurt brand, "Greek day." Established in January 2016, the company originated from a small storefront near Ewha Womans University and quickly gained popularity among university students. The buzz around the brand led to its recognition as a success story in the yogurt market, reflecting a growing trend for nutritious food options.

SweetBio's Greek yogurt is crafted using only milk and probiotics, resulting in a high-protein, low-fat product that caters to the increasing demand for healthy eating. This alignment with consumer preferences has driven the company's rapid growth in the competitive dairy sector.

Industry Overview in South Korea

The dairy industry in South Korea has undergone notable transformations in recent years, with a surge in demand for health-conscious products. As consumers become more educated about nu