Blazehill has successfully facilitated £15 million in financing for Sullivan Street Partners to acquire Zelus Sport, a leader in customized sports apparel and equipment.
Target Information
Zelus Sport, a prominent player in the sports apparel and equipment sector, is the exclusive Authorized Global Licensee for Team Sports under Nike Inc. The company specializes in the design, development, manufacturing, and e-commerce fulfillment of customized sports products for both professional and grassroots teams worldwide. With operational bases in the UK and the Netherlands, Zelus Sport aligns its offerings with Nike’s global strategy, ensuring the delivery of high-quality products and services across various sports disciplines.
The company's strategic focus and expertise in e-commerce have positioned it as a leader in the customized sports apparel market. Zelus Sport not only caters to the needs of professional athletes but also extends its services to amateur and youth sports teams, thereby promoting a broader engagement in sports across different demographics.
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Industry Overview in the UK
The sports apparel and equipment market in the UK is robust and dynamic, driven by a growing consumer interest in health and fitness. The industry has witnessed significant trends towards personalization and
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Disclosed details
Transaction Size: $19M