Cinven sells Kurt Geiger to Steve Madden, a deal reflecting successful brand transformation and strategic growth in the luxury segment.

Information on the Target

Kurt Geiger is a distinguished footwear and accessories brand, known for its unique product aesthetic and strong presence in the affordable luxury market. Established with a primary focus on London, the brand has undergone significant transformation under the ownership of Cinven, with strategic initiatives aimed at enhancing its market appeal and expanding its product lines. Diversifying beyond footwear, Kurt Geiger has increasingly focused on accessories and handbags, now accounting for over 50% of its own brand sales, a substantial increase from 25% in January 2020.

The brand's evolution has been marked by a commitment to digital growth and expanded international reach. Over the past few years, Kurt Geiger has transformed its online sales strategy, enhancing its direct-to-consumer channels, which have become integral to the business amidst changing market dynamics, especially in the wake of the COVID-19 pandemic.

Industry Overview in the Target’s Specific Country

The UK footwear and accessories market has shown resilience despite economic challenges, with a growing consumer preference for online shopping. The pandemic significantly accelerated the shift towards dig