Fever has acquired DICE to form a leading independent live entertainment technology platform aimed at enhancing the fan experience and expanding their global reach.

Information on the Target

Fever and DICE are teaming up to create a formidable independent live entertainment technology platform. Fever, recognized as a leading global tech platform for culture and live entertainment, is operational in over 40 countries and has inspired around 300 million users each year to discover unique experiences. The acquisition of DICE, a London-based firm established in 2014, signifies a strategic move to further enhance the live music experience by allowing fans to engage with a fan-first platform while enabling venues, artists, and promoters access to Fever's extensive audience and innovative discovery engine.

DICE has made a substantial impact since its inception by transforming how fans discover and purchase tickets for live events. The company's user-centric app features a 'Discover' function that tailors recommendations to individual fans and promotes a fair ticketing process through all-in pricing. This partnership allows DICE to leverage Fever's capabilities, helping them reach new cities, sell out more shows, and strengthen their presence in the live entertainment landscape.

Industry Overview in the Target’s Specific Country

The landscape of the live entertainment industry has evolved significantly in recent years, particularly with the sharp rise of digital ticketing platforms such as DICE. The music and events sector has garnered increased attention from both mainstream media a