Steve Aoki has invested in Neuro Gum, a brand specializing in functional gum and mints that enhance mental clarity and energy, aligning with Aoki's focus on wellness and performance.

Information on the Target

Neuro Gum is an innovative brand dedicated to enhancing cognitive function through its unique line of functional gum and mints. Founded with the belief that mental clarity, focus, and tranquility can be achieved through safe and effective formulations, Neuro Gum has established a strong presence in the wellness market. The brand's offerings include scientifically backed ingredients designed to optimize energy levels, concentration, and overall well-being, which resonate particularly well with entrepreneurs, athletes, and health-conscious individuals.

Industry Overview in the United States

The wellness industry in the United States has seen significant growth over the past decade, driven by increasing consumer awareness of health and well-being. As more individuals prioritize mental health alongside physical fitness, the demand for functional products, including supplements and wellness-enhancing snacks, has surged. The market is characterized by a strong interest in products that deliver tangible benefits, particularly those that aid cognitive performance.

In recent years, functional foods and beverages have taken center stage, with products targeting mental clarity, stress relief, and energy enhancement capturing consumer attention. As lifestyles become busier and more demanding, many Amer