Spuigroep has acquired Ursem Barten, enhancing its automotive portfolio with major brands while expanding its operational presence in North Holland.

Target Information

The acquisition of Ursem Barten adds prominent brands such as Hyundai, Nissan, and Mitsubishi to Spuigroep's existing portfolio. This strategic move not only enhances Spuigroep's offerings but also provides significant potential for cross-selling opportunities for their leasing and rental fleet across North Holland. The deal is currently subject to approval by the Netherlands Authority for Consumers and Markets (ACM).

Established through the merger of two family-owned businesses, Ursem Barten has prioritized customer service and satisfaction. With 16 locations and a workforce of approximately 200 employees, the company is positioned to play a pivotal role in the greening of the Dutch vehicle fleet, focusing on sustainability and innovation.

Industry Overview in the Netherlands

The automotive industry in the Netherlands has been evolving rapidly, particularly with an increasing shift towards electric and sustainable vehicles. This transformation is driven by government policies aimed at reducin

View Source

Similar Deals

Campings.com Bungalow Booker

2023

Merger Campsite Operators Netherlands
Photobox Group Greetz

Merger Gift, Novelty & Souvenir Stores Netherlands
Gaming1 Circus.nl

Merger Casinos & Gaming (NEC) Netherlands
Pop Solutions Global Creations

Merger Computer & Electronics Retailers (NEC) Netherlands
Optimerce Mijninkoper

Merger Miscellaneous Specialty Retailers (NEC) Netherlands
Netflix Warner Bros.

2026

Merger Movie, TV Production & Distribution United States of America

Spuigroep

invested in

Ursem Barten

in 2024

in a Merger deal

Deal Parameters
Industry
Country
Seller type

Sign Up to Dealert