Spuigroep has acquired Ursem Barten, enhancing its automotive portfolio with major brands while expanding its operational presence in North Holland.
Target Information
The acquisition of Ursem Barten adds prominent brands such as Hyundai, Nissan, and Mitsubishi to Spuigroep's existing portfolio. This strategic move not only enhances Spuigroep's offerings but also provides significant potential for cross-selling opportunities for their leasing and rental fleet across North Holland. The deal is currently subject to approval by the Netherlands Authority for Consumers and Markets (ACM).
Established through the merger of two family-owned businesses, Ursem Barten has prioritized customer service and satisfaction. With 16 locations and a workforce of approximately 200 employees, the company is positioned to play a pivotal role in the greening of the Dutch vehicle fleet, focusing on sustainability and innovation.
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Industry Overview in the Netherlands
The automotive industry in the Netherlands has been evolving rapidly, particularly with an increasing shift towards electric and sustainable vehicles. This transformation is driven by government policies aimed at reducin
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Spuigroep
invested in
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in 2024
in a Merger deal