APS Glass & Bar Supply has acquired Non Food Company to expand its product offerings and strengthen its market position in the hospitality industry, backed by financing from ING and advising from Yuno Advisors.

Target Company Overview

APS Glass & Bar Supply (APS), a prominent supplier of bar and hospitality supplies, has established itself as a key player in both the Dutch and international markets. The company offers an extensive range of products, including bar supplies, glassware, and tableware. Under the leadership of Bastiaan de Jong and Maartje Beukers, APS has achieved remarkable growth in recent years, setting itself apart through its commitment to quality, innovation, and customer-centric solutions.

Industry Overview in the Netherlands

The hospitality supply industry in the Netherlands has experienced significant evolution, driven by changing consumer demands and an increasing emphasis on sustainability and quality. The growing popularity of dining experiences, coupled with the rise of boutique hotels and unique bars, has led to a surge in demand for high-quality supplies that enhance customer experience.

Moreover, the trend towards online purchasing has transformed how suppliers interact with businesses. Companies are now required to adopt digital strategies to remain competitive in