Photobox Group has acquired Greetz, solidifying its leadership in the European online greeting cards and personal gifting market.

Information on the Target

Greetz, founded in 2001, is a leading online retailer of greeting cards and personal gifts in the Netherlands. It has firmly established itself as the top brand in personal gifting within the country, excelling in various categories such as flowers, chocolates, beverages, and balloons. The company's innovative approach has seen it sell nearly one million gifts in 2017 alone, and it has been experiencing impressive growth of 25% year-on-year, positioning itself to double its revenues from 2015 by 2018.

The brand's success can be attributed to its extensive product offerings and a user-friendly online platform that allows customers to express their sentiments through personalized gifts. Joining forces with Photobox Group enhances Greetz's capabilities, offering access to a broad pool of talent, expertise, and creative resources to further enhance its growth trajectory.

Industry Overview in the Target’s Specific Country

The online personal gifting industry in the Netherlands has witnessed significant growth over the past few years, driven by increased internet penetration and a shift towards e-commerce. The Dutch market embraces personalizatio

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Photobox Group

invested in

Greetz

in

in a Merger deal

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