Woodside Capital Partners advised Smaato Holding AG in its $148 million acquisition by Spearhead Integrated Marketing Group, expanding Spearhead's global reach in the mobile advertising market.
Target Information
Smaato Holding AG is a prominent mobile advertising platform with dual headquarters in San Francisco and Hamburg. As the leading independent global real-time advertising platform, Smaato specializes in providing mobile publishers and app developers with revolutionary advertising solutions. The company utilizes a proprietary trading technology platform to facilitate the complete mobile advertising buying and selling process, serving a robust user base of approximately 1 billion monthly unique mobile users.
The its acquisition provides significant opportunities for expansion in the competitive landscape of mobile advertising, leveraging Smaato's advanced technology and extensive market reach.
Access Full Deal Insights
You’re viewing a public preview of this deal. To unlock full access to ca. 50,000 other deals in our database and join ca. 400 M&A professionals who are using it daily, sign up for Dealert.
Industry Overview in China
The mobile advertising industry in China has experienced rapid growth over the last decade, fueled by the country's increasing smartphone penetration and an expanding digital u
Similar Deals
Chengdu Xiling Power Science & Technology Incorporated Company → Schaeffler’s turbocharger business in China
2025
Spearhead Integrated Marketing Group
invested in
Smaato Holding AG
in 2016
in a Merger deal
Disclosed details
Transaction Size: $148M