Chinese sports marketing agency Mailman has acquired European consultancy Seven League to form a leading global sports digital agency.
Target Information
Mailman, a leading Chinese sports digital marketing agency, has made a strategic investment in Seven League, a prominent European digital consultancy specializing in sports. This partnership aims to establish the foremost global agency focused on sports digital marketing. Collectively, both companies assist numerous top-tier sports properties worldwide by offering expert advice on digital best practices.
Mailman’s prestigious client roster includes renowned clubs and organizations such as Manchester United, the Bundesliga, NHL, UFC, and Juventus. Meanwhile, Seven League has earned the trust of major entities including UEFA, FIFA, the Premier League, FC Barcelona, the NBA, and the NFL. This collaboration is poised to transform sports organizations' engagement with their audiences, leveraging advanced digital strategies.
Access Full Deal Insights
You’re viewing a public preview of this deal. To unlock full access to ca. 50,000 other deals in our database and join ca. 400 M&A professionals who are using it daily, sign up for Dealert.
Industry Overview in China
The sports digital marketing industry in China has witnessed rapid growth in recent years, driven by the increasing popularity of digital platforms and the rise of eSports. With a
Similar Deals
Chengdu Xiling Power Science & Technology Incorporated Company → Schaeffler’s turbocharger business in China
2025
Spearhead Integrated Marketing Group → Smaato Holding AG
2016
Mailman
invested in
Seven League
in
in a Merger deal