Cohn & Wolfe has announced the acquisition of independent public relations agency Impactasia, significantly expanding its presence in Greater China.

Target Information

Cohn & Wolfe has signed a definitive agreement to acquire Impactasia, an established independent public relations agency with a comprehensive presence across Greater China, subject to regulatory approval. This acquisition will triple Cohn & Wolfe's operational size in the region and facilitate the immediate merger of its Beijing and Shanghai offices with Impactasia, solidifying the newly formed agency's position as a leading communications provider in Greater China.

The merged entity, branded as Cohn & Wolfe-impactasia, will consist of over 80 professionals and cater to both domestic and international clients across diverse sectors, including travel and tourism, luxury goods, healthcare, technology, and fast-moving consumer goods (FMCG). This strategic partnership enables Impactasia's clientele to access Cohn & Wolfe's award-winning global network while expanding Cohn & Wolfe's footprint in Hong Kong and enhancing its on-the-ground capabilities within mainland China.

Industry Overview in Greater China

The public relations industry in Greater China has experienced substantial growth in recent years, driven by an increasing demand for sophisticated communication strategies among both local and international brands.