Spartoo has acquired the historic French footwear brand André to synergize its e-commerce capabilities with André's traditional retail network, aiming for an integrated omnichannel strategy.
Target Information
Spartoo, a prominent online retailer established in 2006, has recently acquired André, a historic footwear brand in France, which opened its first store in 1896. With this acquisition, Spartoo aims to combine the strengths of both an emerging digital platform and a long-standing physical retailer, thereby capitalizing on the synergies between online and offline shopping.
André has experienced significant challenges over recent years, culminating in a downturn that saw its revenue decline from €127 million in 2014 to €101 million in 2016, accompanied by escalating losses. The acquisition marks a pivotal point for André, which previously would have looked to absorb a younger entity like Spartoo for its digital expertise. Instead, André is now positioned to benefit from Spartoo's innovative approach and market reach.
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Industry Overview
The footwear industry in France has encountered substantial shifts in recent years, driven by increased online competition and changing consumer preferences. The overall market size fell to
Similar Deals
Spartoo
invested in
André
in 2017
in a Merger deal
Disclosed details
Revenue: $112M
Net Income: $-22M