Ipsos has acquired Synthesio for over $50 million to strengthen its capabilities in social media monitoring and enhance its service offerings.

Target Information

Ipsos, a leading opinion polling group, has completed the acquisition of Synthesio, a French startup specializing in social media monitoring and e-reputation analysis. This strategic move is aimed at injecting fresh capabilities into Ipsos' business model. The deal, valued at over $50 million in cash, grants Ipsos 100% ownership of Synthesio, which generates a significant portion of its revenues from international markets, particularly the United States. Synthesio's investors included Idinvest, Entrepreneur Venture, and Bpifrance.

The decision for Synthesio to sell was influenced by Ipsos' status as a significant client and mutual interest in collaboration. Co-founder Loïc Moisand, who has been based in New York for six years, indicated that the acquisition offered a more favorable direction than pursuing additional funding rounds or a potential IPO during challenging market conditions. Both parties recognized the complementary nature of their services, with plans for Synthesio to continue operating independently while maintaining its brand, team, and management.

Industry Overview

The social media monitoring and data analysis industry is experiencing a wave of consolidation. Major competitors such as Brandwatch and Crimson Hexagon have recently merged, while Mention h