Target Information

Assured Data Protection is a managed service provider specializing in backup and disaster recovery services powered by Rubrik software. Founded with a focus on delivering tailored solutions, Assured has successfully built a strong customer base that includes notable clients such as Disney, Honda, and multiple UK-based organizations including the University of Birmingham and the Royal Opera House. The company operates offices in both the UK and the US, with its headquarters near Leeds and a location in Herndon, Virginia.

Industry Overview

The managed services industry, particularly in the UK, has seen significant expansion in recent years. This growth is primarily driven by the increasing demand for reliable IT solutions from businesses of all sizes. As more organizations recognize the importance of data security and business continuity, managed service providers have become vital in enabling companies to safeguard their data and ensure operational resilience.

In the UK, with a rich concentration of SMEs and an evolving regulatory landscape, the demand for data protection services has skyrocketed. Companies are increasingly looking for scalable and flexible IT solutions that can adapt to their unique needs. The rise of cloud computing and advancements in data backup technologies have further propelled the growth of this sector.

Moreover, the US market has mirrored this expansion, with enterprises also seeking effective and efficient methods to manage their data. A growing recognition of the risks associated with data loss and downtime has incentivized businesses to partner with managed service providers that specialize in comprehensive backup and recovery solutions.

As such, Assured Data Protection is well-positioned to capitalize on these market opportunities, leveraging its innovative service offerings and strategic partnerships to support its clients in navigating the complexities of data management.

Rationale Behind the Deal

Soho Square Capital LLP's early exit from its investment in Assured Data Protection is propelled by the remarkable growth the company achieved within a year of backing. This strategic decision not only allows Soho Square to realize significant returns ahead of schedule but also facilitates Assured's next stage of expansion with new financial backing from Oakley Capital. The influx of capital is poised to enhance Assured's operational capabilities and accelerate its growth trajectory.

With a proven track record of success, this deal marks the realization of effective partnership between investor and entrepreneur, fostering innovation and sustained growth in a competitive market.

Investor Information

Soho Square Capital LLP is an esteemed investment firm concentrating on financing established and growth-oriented small to medium-sized enterprises (SMEs) across the UK and Europe. With a focus on providing flexible capital solutions, Soho Square aids ambitious business leaders in scaling their companies while retaining control over their operations.

Led by Director James Smallridge, the firm prides itself on its strategic approach to investment, combining capital provisioning with valuable expertise to empower its portfolio companies. Soho Square’s commitment to supporting the growth aspirations of innovative businesses sets it apart in the investment landscape, enabling it to deliver significant value to its investors and portfolio companies alike.

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The decision by Soho Square to realize its investment in Assured Data Protection appears to be a sound and strategic move. By exiting early, Soho Square is capitalizing on the rapid growth trajectory of Assured, which has expanded its client base and reinforced its market position within just one year of investment.

Furthermore, partnering with Oakley Capital presents a promising opportunity for Assured to further enhance its operational scope and fortify its service offerings in response to the increasing demand in the backup and disaster recovery market. This alignment of interests between investor and enterprise can yield substantial long-term benefits.

Moreover, Assured’s utilization of cutting-edge Rubrik technology distinguishes it from competitors, positioning the company to meet the evolving challenges of data management head-on. With a sustainable growth plan in place and the backing of strong financial partners, the future looks bright for Assured.

In conclusion, the combination of a smart exit by Soho Square, the innovative solutions offered by Assured, and the strategic investment from Oakley Capital creates a robust foundation for ongoing success and could present an appealing investment opportunity for stakeholders considering entry into this burgeoning sector.

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