The Insights Family secured a £5.6 million investment led by BGF to enhance its market intelligence capabilities focused on families and children in a rapidly evolving sector.

Information on the Target

The Insights Family, headquartered in Manchester, specializes in providing market intelligence specifically focused on the children, parents, and family sectors. This innovative organization leverages advanced technology to gather and analyze data, offering valuable insights into consumer behaviors and trends within these demographics. With a global reach, The Insights Family has established itself as a trusted resource for companies seeking to understand the intricacies of family dynamics and the preferences of younger audiences.

Founded to address an evident gap in market intelligence pertaining to families, The Insights Family utilizes a unique online platform that allows for real-time insights into the mindset of children and their parents. This empowers businesses to make informed decisions and tailor their strategies effectively, thus enhancing their market positions.

Industry Overview in the Target’s Specific Country

The market for children and family-focused products and services in the UK has witnessed significant evolution in recent years, driven largely by increasing digital engagement among younger demographics. Companies in this sector