Rockpool successfully exited its investment in MomentumABM, a UK-based growth consultancy specializing in account-based marketing, through its acquisition by Accenture.

Target Company Overview

Rockpool has successfully exited its investment in MomentumABM, a growth consultancy headquartered in the UK, known for pioneering account-based marketing (ABM) strategies. The company specializes in enabling global B2B organizations to achieve client-centric growth by providing comprehensive advisory services across the marketing ecosystem. Its offerings include strategy development, operating model design, capability building, and program execution. Established in 2011, MomentumABM also organizes the Global Marketing Excellence Awards and provides recognized certification in Account-Based Marketing.

During its investment period, MomentumABM experienced remarkable growth, both organically and through strategic acquisitions, which enhanced its ability to deliver value to clients in the technology, B2B services, and financial sectors. Recently, the company expanded its team to 90 specialists, positioning itself as a leader in aligning commercial teams with client insights and optimizing marketing strategies.

Industry Overview

The UK growth consultancy market has witnessed significant evolution in recent years, driven by the increasing demand for specialized marketing strategies among businesses striving for competitive advantage. The shift towards account-based marketing highlights a