Smollan has acquired Brazilian digital commerce consultancy Híbrido to strengthen its e-commerce capabilities and expand its presence in the Brazilian market.
Target Information
The South African company Smollan, a global leader in retail, known for representing some of the world's leading consumer goods brands, has announced its acquisition of the Brazilian firm Híbrido. This company specializes in enhancing the growth and operations of e-commerce for retailers and manufacturers. The acquisition was facilitated by ACE Advisors, a M&A boutique affiliated with ACE Ventures.
Founded nearly a decade ago, Híbrido employs over 70 professionals focused on digital commerce, specializing in the implementation of cutting-edge e-commerce technologies such as Adobe Commerce and Vtex. In addition to its technological expertise, Híbrido provides a comprehensive range of performance and consulting services, including UX design, paid media management, CRM, SEO, digital branding, and digital trade marketing.
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Industry Overview in Brazil
Brazil's e-commerce landscape has experienced remarkable growth over the last few years, driven by increasing internet penetration, smartphone usage, and changes in consumer behavior. The shift towards online channels has been acc
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Smollan
invested in
Híbrido
in 2023
in a Buyout deal