Publicis Groupe has acquired BR Media Group, enhancing its influencer marketing capabilities in Latin America.

Target Information

Publicis Groupe has finalized a definitive agreement to acquire BR Media Group, the premier influencer marketing and content company in Latin America, boasting an expansive network of over 500,000 creators, including 80% of the region's top influencers. Established in 2012 and based in Brazil, BR Media Group collaborates with more than 500 global and local clients, offering comprehensive influencer marketing solutions tailored to effectively engage with the leading influencers in Latin America.

The company excels in the complete creator value chain, providing end-to-end solutions that enable brands to plan and activate campaigns involving a vast portion of the region’s influencers. Additionally, BR Media Group leverages the potential of micro and nano influencers, establishing itself as a vital player in the direct-to-creator economy.

Industry Overview

The influencer marketing industry in Latin America is poised for significant growth, projected to expand at a rate three times faster than traditional media cha